Choosing a Proper Brand Name Can Make a Company More Successful

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Are you planning to launch your own company or are you interested in merging it with another brand? Whatever your approach may be, you still have to decide on a suitable brand name. This may seem really easy to you, but trust us, it is not really all that simple. If you are planning not to devote any time to this part of the process, we recommend otherwise because this decision is really important and will have a long term effect on the new or the merged company.

While selecting a brand name for your company, you should be aware of a few things, which are common blunders in the process. Avoid them, and your marketing campaigns will be more successful, providing you with greater revenues.

According to the vice president of a reputed brand management company, here are some things that you should be aware of.

A brand name and a legal name may not be the same

Do your checks state you as an Inc. or LLC? Even if they do, it does not imply that you have to use the same name on your marketing materials. If you do not want any potential problems, be sure to avoid this. Instead of using your actual name, just go for a brand name that sounds simple and is easy to remember. Moreover, it should be such that it can help your company in brand development and brand image.

The brand name should provide protection to your trademark

There is one smart move to protect your brand – develop a trademark. This will aid you should any of your competitors try to make use of your creativity and originality. Trademarks go beyond just a name; there are other things involved as well such as taglines, logos and so on. You can use any element that helps you in differentiating your company, and be sure to use it on all your marketing materials.

Remember that the more unique your name, the better a trademark will be able to protect it.

The brand name should communicate the purpose of   a company

Opt for a name that subtly explains the objective of your company and what it does.  The name should be attractive enough so that it can help your company grab the limelight.

Source: www.bizjournals.com   

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