Taboola, a technology manufacturer raised $15 million in new funding. The company’s software recommends online content to Web surfers. The company was founded in 2007 and it started out suggesting videos and recently started offering relevant article recommendations. The series D round of funding for Taboola came from Pitango Venture Capital, Evergreen Venture Partners, WGI Group, and Marker. Six months ago Marker funded $10 million to Taboola. Evergreen and WGI are also previous investors. According to AllThingsD, this latest round of funding brings the total raised to date up to $40 million.
Taboola, which is based in New York, said these funds will be used to continue the company’s growth. It will expand internationally and develop next-generation programs for content-distribution. Adam Singolda (founder and Chief Executive of Taboola) said, “”It’s been an incredible year for Taboola. We’ve grown 7.5 times in revenue, launched a successful mobile business, and brought on board key executives to join the team.” Nadav Rosenburerg (formerly with Groupon and McKinsey & Co.) joined as European general manager. Eldad Maniv (formerly with Kaltura Zend and BMC Software) joined as chief operating officer.
Its services are used by publishers who generate personalized on-site content recommendations to re-circulate their traffic. According to Taboola, its technology provides 1.5 billion recommendations daily on sites such as Time.com, NY Times, Fox Broadcasting, and USA Today. In addition, the company offers its network as a market place to publishers, brands, and agencies. The company allows them to place their videos and article content on Taboola’s network to acquire traffic and unique-users. Chemi Peres (managing general partner and co-founder) of Pitango said, “Taboola is creating a new, innovative, and scalable alternative using high quality content. We believe that content marketing is going to take meaningful part in publishers and advertisers future monetization, and Taboola’s vision, together with its outstanding founding team, has a real opportunity to scale and build a leader in the category.”
Taboola provides a marketplace for the distribution of video and article content between publishers. The company, which was founded in 2007, got its start suggesting videos, but recently began offering relevant article recommendations. This vertical strategy increased the number of recommendations each day, while helping to grow revenues substantially over the last year. The company’s growth is up from 500 million recommendations each day last year in June to over 1.5 billion daily at the end of last year. Its EngageRank technology helped drive this increase through its design for both video and article recommendations.
Taboola is looking to expand their technology to self-serving platforms that can be used by anyone. Currently self-serve tools are available for existing clients. This could change in the next five years according to Singolda.
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